In this post we'll share with you five tips and trends for marketing on social media.
It is expected that the overall social media budgets of brands will double in 2016. This means more opportunity, experimentation and greater scale.
Live Streaming of Videos - Periscope, Facebook and YouTube now offer live streaming. Brands have started using it. It is increasingly becoming a popular way to engage with customers through live authentic content.
Visual Content - There has been an exponential growth in rich visual content including videos, infographics. It is evident in the growth of Instagram and YouTube. It is being predicted that by 2017, 2/3rds of world's data will be video.
Native Advertising - There will be a steady growth in native advertising, which includes influencer marketing. social advertising, videos and infographics.
Mobile - Mobile is driving the second internet revolution. Desktops will be increasingly substituted by mobile devices and tablets. There will be a great spend on mobile advertising.
Cyber security - There will be a greater emphasis on cyber security.