Courses at Marketing Labs are aimed at skill development with an intent to help students and professionals build a better career by providing them access to quality education. We are creating a platform where experts from academia and industry can create self serve courses that can completed online with the same rigor as an instructor led course.
Susan Dolan (Google Expert U.K.)
Susan Dolan is a Google Consultant who had the privilege of on the west coast of the USA in 1999 where she witnessed the explosion of the World Wide Web. Fortunate to have benefited from the initial seminars and lectures given by Sergey Brin, Larry Page, Eric Schmidt of Google and Marissa Mayer at Stanford University, Susan became passionate about the internet, SEO and social media. Susan and her team have advised many clients including Ivana Massetti [Movie Producer], Russell Grant [Astrologer], Greater Manchester Police, Ivan Bitton [Hollywood Celebrity Stylist], Timpsons, Macmillan Cancer, CAFOD and Probability TV on both social media and securing permanent Page 1 SERPs on Google and Bing.
Dr. Sanjay Dhir (IIT Delhi)
Dr. Sanjay Dhir is the Chairman and Assistant Professor in the area of Strategic Management at Department of Management Studies, IIT Delhi. He is also the Coordinator for Executive MBA (Technology Management) at DMS, IIT Delhi & Director, GIFT School of Strategic Alliances Management
He is a Fellow (PhD) from the Indian Institute of Management (IIM) Lucknow. He worked at Mahindra and Mahindra Ltd (Automotive), R&D Department, Nasik for three years. He has published several research papers in leading international journals including case studies at Richard Ivey School of Business, Western Ontario jointly distributed by Ivey and Harvard Business School. His research papers were presented and published as conference proceedings at several prestigious academic conferences such as Academy of Management (AoM), Academy of International Business (AIB), Strategic Management Society (SMS), Southern Management Association (SMA), International Simulation Conference of India (ISCI, IIT Mumbai) and Strategic Management Forum (SMF, IIM Lucknow). His major areas of interest are Strategic Management, Joint Ventures, Innovation Management, Management of Change and Transformation, Implementation Strategy and International Strategy.
Dev Batra (Chief Evangelist at Lyxel Labs)
Lyxel Labs is a Digital Media Incubator that has incubated multiple ventures in the field of digital advertising and marketing - the sweetspot where technology, analytics and marketing meet to deliver superior branding and performance results. We are helping some very big and some very young clients leverage digital marketing by building a proprietary big-data audience profiling platform to help clients achieve superior RoI on their digital spends.
Our ventures include:
Lyxel - Digital Ad-personalization and programmatic buying company - we are building a unique profiling engine to help brands reach out to just their audience pool in India, South East Asia and Middle East. Delivering mandates for several Fortune 500 brands
1 Flamingo - A social media, digital advisory agency that helps brands leverage the power of social media, web, facebook apps, mobile apps etc to create awesome digital presence and market it effectively.
Spidio - Video and innovative widgets advertising platform with proprietary ad-serving capabilities, exclusive video inventory and in-house reporting and analytics platform to run sharp campaign. Ask our clients!
Our key clients include some of the largest and most revered players in India in the field of Travel, Financial Services and Insurance, Education, Industrial Products and Services, top media planning agencies, and several global Fortune 500 companies.
About the course
Professional digital marketing courses have been created to enable students and working professionals better understand fundamentals of digital marketing. Digital marketing including marketing through Facebook, Google, Twitter is a necessity for most organizations today. There is a dearth of skilled digital marketing professionals.
In future the importance of digital marketing will only increase. This will lead to creation of more jobs and requirement of digital marketing professionals.
Courses at Marketing Labs can help students and professionals understand fundamentals and advanced digital marketing concepts. This can accelerate career growth upon successful completion of these courses.