Facebook Masterclass

Facebook Masterclass

Regular price Rs. 1,999.00 Sale price Rs. 3,999.00
Tax included.
Become a Facebook Advertising Expert through the 7 Day Facebook Masterclass
  • Industry oriented self-paced online course
  • Students from over 24 states in India & over 7 countries
  • Meant for: Beginners & intermediate knowledge of Digital Marketing
  • 11 different modules
  • Award Winning Course
Want to become a Facebook Ads expert? Learn Advertising on Facebook through demo tutorials in a 8-part Facebook masterclass. Become an expert in advertising on Facebook. Learn advanced features of Facebook advertising including Facebook pixels, custom audiences, lookalike audiences, re-targeting, budget optimization and lead generation campaigns.
  1. Setting up your first Facebook Ad Campaign - Learn how to setup your first ad campaign on Facebook through a demonstrative video tutorial. Understand the Facebook ad manager, and the steps for creating your first ad campaign. 
  2. Facebook Ad Manager - Understand Facebook Ad Manager in detail through 3 separate modules 
    1. Understand key metrics on the Facebook Ad Manager & learn how to view custom metrics
    2. Understand Account Overview Tab on the Facebook ad manager, campaigns, ad sets, and ads. 
    3. Learn how to report key ad metrics on Facebook 
  3. Facebook Pages - Learn how to setup, and create Facebook pages. Also get an overview of key metrics on Facebook pages
  4. Lead Generation on Facebook - Learn on how to setup a lead generation campaign on Facebook in this 2 part module.
    1. How to create a lead generation campaign on Facebook
    2. How to view & download leads from Facebook
  5. Facebook Pixels - The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. Discover how the Facebook pixel can help you measure Facebook ads results, track conversions and remarket to your website visitors
  6. Budget Optimization - Learn how to optimize your budget for key business metrics such as sales using Facebook pixels.
  7. Custom Audience & Re-Targeting - A Custom Audience from a customer list is a type of audience you can create made up of your existing customers. You can target ads to the audience you've created on Facebook, Instagram and Audience Network.
  8. Lookalike Audiences on Facebook - A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
Course Note
    Facebook ads can be as simple or sophisticated as you want them to be. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them here.

    To choose the right ad objective, answer the question "what's the most important outcome I want from this ad?" It could be sales on your website, downloads of your app or increased brand awareness.

    Using what you know about the people you want to reach – such as age, location and other details – choose the demographics, interests and behaviours that best represent your audience.

    Next, choose where you want to run your ad – whether that's on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.

    Enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you'll never spend more than you're comfortable with.

    Choose from six versatile ad formats – they're designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.

    When you submit your ad, it goes to our ad auction which helps get it to the right people.

    When your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.

    Certifications

    • Facebook Masterclass

    Course Duration (Months)

    1

    Share this Product