- Industry oriented self-paced online course
- 27,000+ Applicants, Active batch of 2600+ students
- Students from over 24 states in India & over 7 countries
- 3 Certifications
- Digital Marketing Professional Certification
- Search Engine Optimization Professional Certification
- Google Analytics Power Program Certification
What our students say...
Digital Marketing Certification Course
Topic 1: Introduction to digital marketing
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990’s and 2000’s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops. This section covers basics of Digital Marketing, its importance and relevance.
Topic 2: Important Digital Marketing Terms
This section important terms, concepts and their meanings that are critical in understanding Digital Marketing. These include terms such as C.P.M., C.P.C., C.T.R etc. and their relevance in digital marketing campaigns.
Topic 3: Paid Media, Earned Media and Owned Media
This section covers three important concepts i.e. Paid, earned and owned media. In this section the meaning, difference and relevance of these concepts are covered. Understand of paid, earned and owned media can help you create a better digital media strategy.
Topic 4: Why Digital Marketing?
This section covers in great detail the relevance and importance of Digital Marketing. It covers how digital marketing can help start-ups, non-profits, small business, and large brands.
Topic 5: Planning a Digital Marketing Campaign
This section outlines creation of a digital marketing plan. It will help you build a digital marketing plan that can come in handy in your job, start-up, or small business. It also helps your understand essentials of any digital marketing plan.
Topic 6: Introduction to Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This section introduces the concept of content marketing.
Topic 7: History of Content Marketing
This section explores the origins of content marketing and its role in the present context of digital marketing.
Topic 8: Creating a content marketing plan
This section covers the basics of creating and implement a content marketing plan and measuring its impact. Content Marketing case study - A case study that details out successful implementation of content marketing is explored.
Topic 9: Influencer Marketing
Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. This section introduces influencer marketing and its importance in the context of digital marketing.
Topic 10: Planning an influencer marketing campaign
In this section we'll explore how you can plan and implement an influencer marketing campaign. It covers important aspects of the plan and metrics that should be tracked to measure the success of an influencer marketing campaign.
Topic 11: Pay-Per-Click advertising basics
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with search engines. This section covers the basics of pay-per-click advertising. It will help you understand what is pay-per-click advertising, how it works and its importance.
Topic 12: Pros and Cons of Pay-Per-Click advertising
This section covers the pros and cons of pay-per-click advertising. It'll help you understand when and how to use pay-per-click advertising.
Topic 13: Google Adwords
Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate. This section covers insights on how the Google Adwords auction system works, a tutorial on the bidding system and finally how you can get started with Google Adwords.
Search Engine Optimization Certification
What is Search Engine Optimization (S.E.O.)?
Search Engine Optimization (S.E.O.) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is the roadmap that connects potential visitors with websites. It helps us find what we're looking for and draws interested customers to our online stores, blogs and websites.
Why is it important?
We’ve all seen or met people who are running their own blogs or websites and are generating a lot of income by displaying ads. The reality of their success is that they are able to get a lot of traffic organically from Google, Bing, and other platforms. They don’t spend a lot of money on advertising. In short they’ve mastered Search Engine Optimization.
Why should you learn S.E.O.?
Every month, Google gets over 100 billion searches. Approximately 160 Billion searches. are completed over Google in a month This means that depending on the content you create and the search engine optimization you've done, you literally have a billions plus opportunities to appear in these results, drive traffic, awareness, and sales.
Today, we use Google to find answers for everything. The act has become so popular that “Google” can even be used as a verb. Whether you’re looking to purchase a product or you’re looking for the answer to a question, your first instinct is probably to check Google.
If you master getting your website ranked in the top search results for a highly searched keyword on Google, you can potentially make a lot of money though all the traffic on the keyword.
SEO doesn’t actually cost anything, unlike pricey traditional modes of advertising and other paid online ads. Carefully planning content and distributing information might take some time to create, but the returns are good.
Topics Covered in Search Engine Optimization Certification
Topic 1: Search Engine Optimization – Introduction & Overview
This sections is divided in to three parts. First part covers the Introduction to Search Engine Optimization , Important definitions, and Search Engine Optimization History.
Topic 2: Search Engine Optimization Basics
This sections is divided in to 3 subsections (SEO Basics - I, SEO Basics - II , and SEO Basics - III ). It covers basics of search engine optimization and will help you understand how you can implement search engine optimization for your website.
Topic 3: Advanced Search Engine Optimization
This section is divided in to 2 subsections (Advanced SEO – I, Advanced SEO – II), each of which explains finer aspects of search engine optimization.
Topic 4: How does Google search work
This section will help you understand the functioning of Google Search – World’s largest search engine.
Topic 5: How to create an SEO Strategy.
This section outlines creating an effective SEO strategy. It outlines essentials of a successful search engine optimization strategy.
Topic 6: Search queries and webmaster tools
This section is comprised of 2 subsections. First section explains Using search queries to improve your site. The second section will give you a better understanding of using webmaster tools.
Topic 7: Search Engine Optimization for small sites and startups
This section will help clear a few myths about search engine optimization. It covers how can small sites become popular. It will also explore search engine optimization for startups.
Search Engine Optimization Mistakes and Best practices This section covers Common mistakes (and best practices) while optimizing your website for search. It has a short tutorial on search engine optimization mistakes and a few best practices recommended by Google
Certification Quiz: Digital Marketing Foundation Course Certification Quiz
30 minute quiz (objective type) for the certification
Facebook has over 1.65 billion users world wide with over 1 billion user checking Facebook every day. This sections covers in brief how you can reach out to people by advertising on Facebook.
Instagram Marketing basics
Instagram is a global community of over 700 million users. This section details out important concepts about marketing on Instagram.
Building a brand on Instagram
This section through examples gives a broad overview of how you can use various techniques and tools to build a strong brand presence on Instagram
This section gives a working knowledge of running advertisements on Instagram through the advert panel. It explains how the advert panel works and how you can use it to target users with ads on Instagram.
Increasing followers on Instagram
This section explains effective ways on increasing followers without spending money on Instagram.
Increasing engagement on Instagram
This section covers important concepts and methods through various examples to increase engagement on Instagram.
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