What is Search Engine Optimization (S.E.O.)?
Search Engine Optimization (S.E.O.) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is the roadmap that connects potential visitors with websites. It helps us find what we're looking for and draws interested customers to our online stores, blogs and websites.
Why is it important?
We’ve all seen or met people who are running their own blogs or websites and are generating a lot of income by displaying ads. The reality of their success is that they are able to get a lot of traffic organically from Google, Bing, and other platforms. They don’t spend a lot of money on advertising. In short they’ve mastered Search Engine Optimization.
Why should you learn S.E.O.?
Every month, Google gets over 100 billion searches. Approximately 160 Billion searches. are completed over Google in a month This means that depending on the content you create and the search engine optimization you've done, you literally have a billions plus opportunities to appear in these results, drive traffic, awareness, and sales.
Today, we use Google to find answers for everything. The act has become so popular that “Google” can even be used as a verb. Whether you’re looking to purchase a product or you’re looking for the answer to a question, your first instinct is probably to check Google.
If you master getting your website ranked in the top search results for a highly searched keyword on Google, you can potentially make a lot of money though all the traffic on the keyword.
SEO doesn’t actually cost anything, unlike pricey traditional modes of advertising and other paid online ads. Carefully planning content and distributing information might take some time to create, but the returns are good.
Topics Covered in Search Engine Optimization Certification
Topic 1: Search Engine Optimization – Introduction & Overview
This sections is divided in to three parts. First part covers the Introduction to Search Engine Optimization , Important definitions, and Search Engine Optimization History.
Topic 2: Search Engine Optimization Basics
This sections is divided in to 3 subsections (SEO Basics - I, SEO Basics - II , and SEO Basics - III ). It covers basics of search engine optimization and will help you understand how you can implement search engine optimization for your website.
Topic 3: Advanced Search Engine Optimization
This section is divided in to 2 subsections (Advanced SEO – I, Advanced SEO – II), each of which explains finer aspects of search engine optimization.
Topic 4: How does Google search work
This section will help you understand the functioning of Google Search – World’s largest search engine.
Topic 5: How to create an SEO Strategy.
This section outlines creating an effective SEO strategy. It outlines essentials of a successful search engine optimization strategy.
Topic 6: Search queries and webmaster tools
This section is comprised of 2 subsections. First section explains Using search queries to improve your site. The second section will give you a better understanding of using webmaster tools.
Topic 7: Search Engine Optimization for small sites and startups
This section will help clear a few myths about search engine optimization. It covers how can small sites become popular. It will also explore search engine optimization for startups.
Search Engine Optimization Mistakes and Best practices This section covers Common mistakes (and best practices) while optimizing your website for search. It has a short tutorial on search engine optimization mistakes and a few best practices recommended by Google